Examples                               ...

Speaking into the Listener's Mindset:

Old Perspective:    The typical presidential candidate puts forth messages that create the following impression:    "I am special.   As THE President, I'll be in charge of everything.   Trust me."   (When was the last time we had a Republican President who kept his campaign promises?)

New Perspective  --  Suggested Language:   As your President, I am the nation's team leader.   Mr. Bush runs the Presidency as if he were a sovereign king.   When you experience my presidency, you'll see a distinct difference.   You'll see that it's a team effort.   You'll see that I am the Team Leader.    Any good leader, has hundreds (or even thousands) of people working toward a common goal.   As your nation's elected leader, my job is to inspire all of us to work together toward the common goal of restoring our nation's health, wealth, and prosperity.  

New Perspective  --  Suggested Language:    Any good leader has a team of trusted advisers.   He does not make decisions based on his ego or on personal, unprovable beliefs.    He bases his decisions upon what the evidence indicates is the best possible choice in that moment.   Then, based upon the evidence and upon what his advisers have told him, his primary job is to weigh the consequences of all pending decisions and to know when to say "yes" and when to say "no."   There is no one presently running for President who is better at this process than I am.   

New Perspective  --  Suggested Language:    You are hiring me as an individual . . .  Yes, I said "hiring me," and I said "hiring" because, as your president, I am your employee, not your boss.   I work for you.   You don't work for me.   We are all working together to recreate a nation of health, wealth, and prosperity for all of us -- not just for the wealthy, but for all of us.

When you hire me, you also hire the entire Democratic Party, and you hire me to be the Team Leader.   There are thousands of highly skilled and diversely talented men and women in the Democratic Party.   When you elect me, you also elect them.   Together, you, and that team, and I will turn this country around and take from, its present path of reckless deficit  spending, senseless war, and needless environmental destruction, to the path of health, wealth, and prosperity. 

Old Perspective:   Business as usual.   More of the same.   The same thing harder.   Ignore the root causes of problems -- treat symptoms.   Focus on the short term to "Look Good"--  ignore the long-term consequences.   Environment be damned!   Manipulate, con, deny, deny, deny, spin the truth, and remember,  it's us against the public, so destroy anybody who speaks the truth, unless, of course, it our version of "THE TRUTH."   

I'll surrounded myself with "Yes men."   I'll close both my eyes and my mind, and then see if I can pin the tail on the donkey.   Most importantly, I'll focus on "What's in it for me and what's in it for my wealthy cronies?"   

New Perspective   --  Suggested Language:  As your President, I'll set up a special, independent team whose job it is to look for, find, and bring to my attention and to the attention of my staff and my other advisors the drawbacks, the faults, and the dysfunctional aspects of all proposed legislation and all major activities of my presidency.   And I'll get their perspectives before major decisions are made -- before your tax dollars are wasted on useless and unworkable programs.   

I'll also set up a special team to search for ways to adjust and adapt of our government services so that they become more effective and efficient and so that they  focus on serving the people and not just the wealthy.